1. Setup & Ease of Use Shopify: Quick setup with minimal technical knowledge.

Custom E-commerce: Requires development effort but provides full control over design and features.

2. Features & Flexibility Shopify: Built-in tools, but advanced features often require paid apps.

Custom E-commerce: Fully tailored features like AI-driven recommendations, multi-vendor support, and personalized checkout.

3. Costs & Long-Term Investment Shopify: Monthly fees and transaction commissions make it an ongoing expense.

Custom Website: Higher initial investment but eliminates platform restrictions and recurring costs.

“You’ve got to start with the customer experience and work back toward the technology—not the other way around.”— Steve Jobs

Who Should Choose What?

Shopify: Best for small businesses, dropshipping stores, and those needing a quick-to-launch solution.

Custom E-commerce: Ideal for businesses with complex needs, high-volume sales, and brand-specific customization.